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What is an “Elevator Pitch”? When meeting someone in the elevator on the way to a business event, you have about 30 seconds to explain what you do before the elevator reaches your destination and you go your separate ways.
Though not all of your encounters are not going to be on an elevator, being able to quickly tell people what you do, how you do it and why you are special – in an interesting, dynamic way – can be integral to your success.
When meeting someone at a trade show, social, business or networking event, you have about 20 seconds to grab someone’s interest, (or 20 seconds to lose it). Really, the average attention span of an adult is only 20 seconds! Make those 20 seconds count, so they ask you for more information, and then actually remember you and your business.
The ultimate goal of an elevator speech is to lead to a connection which will bring more business to you. After they have asked you “What do you do?”, you need to engage the person in order to get them to ask you two more questions: “How do you do it?” and “Can I get your business card/brochure?”
So instead of a long-winded speech, grab the listener’s attention and interest right away by making a bold statement about the results you produce.
“I make people remember you.”, “I make people love you.” Or for a social events planner, “I fulfill dreams.”
This simple sentence shows great confidence and prompts the other person to ask “how do you do that?”
This is when you follow up with a statement about the results of your company, not the features. “By creating parties people never want to leave.” Or “By giving your customers the best experience of their life.” The listener will be intrigued and want to know more, asking for your business card, and then you can ask for theirs.
What is the best opening line you have heard? Share in the comments below!
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